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O
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V
ISION
“To contribute towards the upliftment of education in India and to provide highest quality education materials”
Rajiv Beri
Managing Director
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Market
Education is one of the critical requirements in India today. As the country strives to become an economic
superpower, need for high-quality education, at all levels, will increase.
Macmillan is one of the largest and best-known publishers in the world. It is characterised by high-quality
academic, educational, fiction and non-fiction publishing in many forms: educational course materials, science,
technology and medicine, college textbooks, dictionaries, monographs and reference materials.
A unique player in India’s education market, Macmillan India enjoys a cutting-edge niche as partner-in-progress
in the socio-economic development of the country. It is in this field that Macmillan's flame burns the
brightest – publishing educational books and materials for over 100 years.
The company has the distinction of continuity in India’s fragmented educational market – which is
also amongst the largest and the fastest growing in the world. India has a million schools however,
a large part of the school market is closed to private publishers since the state governments themselves
publish books for state board schools. It is hoped that state-level educational publishing will be opened
to private publishers in due course. This would be a huge and an exciting opportunity.
The Indian publishing community consists of over 5,000 publishers but major and organised players are few.
Macmillan India has over 2,500 titles in its list and has played a significant role in the growth
and success of Indian writing. The company has relationships with over 15,000 schools all over India
and with its 22 offices and showrooms, possibly the widest all-India network.
As a major player in providing typesetting, data coding and conversion and editorial services to publishers
globally, Macmillan has been a pioneer in the information technology-enabled service (ITES) space.
It started its export-oriented typesetting operations in 1975. Mainly British and European publishers have
driven the market so far but now US publishers are looking actively at outsourcing to India.
This will have a positive impact on the current export market estimated to be around Rs 8,000 million
(US$ 181.82 million) (Source: Industry estimates). Macmillan employs 3,354 staff with about 1,500 in the
ITES activity.
Macmillan also offers web-based solutions and IT services to publishers globally through its dedicated
software services unit ‘emacmillan’. The market opportunities for this sector, too, are growing rapidly.
With a company-owned press in Chennai delivering high-quality production, Macmillan has possibly the best
editorial resources in the country. It focuses on publishing innovative, need-based, stimulating and
enlightening books, which are true companions to teachers and students.
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Achievements
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It is probable that almost every child in India who has studied in a public school in the
last 100 years or so has studied from some Macmillan India book. Macmillan is synonymous
with high-quality educational publishing and is the first choice of discerning school teachers and principals.
The company has also made a mark in higher education, particularly in the areas of management and has published
enduring best sellers like Shiv Khera's ‘You Can Win’, ‘Living with Honour’ and ‘Freedom is not Free’ – having
sold more than a million copies.
Macmillan has won 23 awards for excellence in publishing and production in the last five years. The company
has also won the Capexil Award for highest exports in its category continuously for the last 22 years.
The company is rated amongst the top 200 most valuable companies and also amongst the fastest growing small-size
companies in India (Source: Business Today).
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History
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Two brothers Daniel and Alexander Macmillan founded Macmillan in England in 1843. They started publishing
the works of great authors and writers. As the company grew, an ambitious expansion programme was initiated
in the late 1960s when Harold Macmillan retired from politics after his spell as Prime Minister of England
and became chairman of the company. Serious academic, education and literary publishing were followed by
significant growth in reference programmes and college textbooks as well as educational and scientific journals.
New international opportunities were grasped and publishing operations were set up worldwide.
Verlagsgruppe Georg von Holtzbrinck GmbH, a large media group created in 1971, whose headquarters are in Stuttgart,
owns the Macmillan group.
Macmillan has been operating in India since 1892. It is amongst the oldest publishing companies in the country and has
provided high-quality educational books to generations of Indians. The Macmillan (UK) group controls 70% of the company,
the balance being held by institutional investors and body corporates. Macmillan India became a corporate entity in 1970,
and is now one of the only two publicly listed publishing companies. It also has the highest market capitalisation of any
publishing house in India. Its turnover was Rs 1,260 million (US$ 28.64 million) in 2004 and profit after tax Rs 340 million (US$ 7.73 million).
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Product
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Macmillan India publishes a wide range of books for schools, colleges, individual buyers, corporates
and academic books for reference and research. The company issues approximately 250 new titles each year
and has evolved a large number of new Indian authors. Among the rich author list of Macmillan India are
Rabindranath Tagore (Macmillan was the sole copyright owner for decades), I K Gujral, Jaswant Singh, I G Patel,
C N R Rao, M S Swaminathan, Shiv Khera, Arindam Chaudhuri, Kapil Dev, Ankit Fadia and other illustrious academicians,
scientists and teachers.
The company's titles include books which have been selling for more than 50 years like Nesfield’s Grammar, Hall & Knight and Loney’s Mathematics books. Also included in its list are a wide range of dictionaries and encyclopaedias.
The company views its social responsibilities seriously. All books are thoroughly reviewed and processed to ensure they are accurate and the right message and content is passed on to young learners. Not surprisingly, it was chosen by UNICEF as a critical partner in the publication of the ‘Meena’ books – a venture of high social impact aiming at empowering the underprivileged girl child.
Macmillan India has been a pioneer in e-learning and runs two web-based portals, one on English Language Teaching and the other on Executive Development Programmes on important and emerging management areas. These are in association with premier institutes like IIM Calcutta, MDI Gurgaon and IIT Delhi.
In the Information Processing sector, the company primarily offers IT and IT-enabled services, though occasionally also develops software products for the international publishing community.
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Recent Developments
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With the aim of providing quality books in regional markets, Macmillan has started publishing programmes for
various states. Its books for the State of Maharashtra have already gained wide acceptance. Macmillan has
ambitious plans for other states like Andhra Pradesh, West Bengal and Gujarat. The company is also developing
high-quality text and professional books in the legal area.
Recently it launched a major school-testing project – the International Assessments for Indian Schools – in partnership
with the University of New South Wales, Australia. This is an annual testing and assessment project that offers scientific
and structured tests in various subjects for classes three to twelve. The students are provided with highly valuable diagnostic
reports based on their strengths and weaknesses.
Macmillan India is already a global market leader in scientific and technical typesetting for publishers of journals. The company expects
to be amongst the largest book typesetting and full service providers, globally. A new division for this activity has already started even
as Macmillan has substantially strengthened its presence in the US to exploit the huge potential this market offers. Web-based solutions
and IT services provider – ‘emacmillan’ – is rapidly scaling up with the aim of becoming a critical supplier of software services to
publishers worldwide.
Macmillan India, for decades, has provided back office and software services to publishers. In view of its unique position in the global
publishers’ community, the company has entered the fields of software technology and product development with the recent launch of a new
subsidiary MPS Technologies. This company expects to develop a new generation content platform for scholarly communication and will also offer
a wide spectrum of BPO services including subscription fulfilment. No other company in the world encompasses the wide range of activities and
services that Macmillan India develops and offers – educational, academic and general publishing; typesetting for books and journals; data
coding and conversion services; full service facilities for publishers including copy editing and project management; specialised web-based
and IT solutions for the publishing community; cutting-edge technology product development for publishers’ business transactions; and BPO
services to overseas publishers.
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Promotion
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Macmillan India interacts closely with teachers and educationists as ‘Partners in Education’. Countrywide, the company conducts a large number of workshops and seminars on educational themes involving hundreds of teachers.
Apart from taking part in many book fairs, the company conducts book exhibitions in schools and colleges and sponsors school-level quiz and other competitions. The focus of the company’s promotion is to form strong relationships with schools with the aim of
improving educational standards.
The company is rated a global leader in scientific typesetting and editorial services. Its international promotion is based on a high reputation of excellence in quality and delivery.
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Brand Values
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Macmillan is a top brand worldwide and has been a leader in its category for over 150 years. In India Macmillan symbolises high-quality educational materials. It has been the original publisher of some of the world’s greatest authors – Lewis Carroll, Lord Tennyson, Henry James, Thomas Hardy, Rudyard Kipling, H G Wells, John Maynard Keynes, Margaret Mitchell, WB Yeats and Rabindranath Tagore.
The Macmillan India slogan ‘Redefining Learning’ symbolises the innovative, customer-focused and forward-looking spirit of the company.
www.macmillanindia.com
www.macmillan-india.com
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Things you didn’t know about Macmillan
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- Macmillan has been operating in India since 1892.
- The former Prime Minister of UK, Harold Macmillan, inaugurated the company’s ITES operations in Bangalore in 1976.
- The Macmillan group’s current authors include Robin Cook, David Baldacci, Ken Follett, Jackie Collins, Wilbur Smith, Colin Dexter, V S Naipaul and Jeffery Archer.
- Macmillan has operations in over 70 countries.
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