Macmillan Education enters English Language Training Market in India

Macmillan Education enters English Language Training Market in India

Macmillan Education enters English Language Training
Market in India

Aims to tap 10 Lakh students over next 3 - 5 years; double revenues
New Delhi, Delhi, India

Macmillan Education, one of the world’s leading publishers of English Language teaching and school curriculum materials is launching its Language Learning Resources for the Indian market.

Pioneers in the education sector with over 170 years of experience and presence in 50 countries across the world, Macmillan Education, will now offer its global repository of Language Learning resources to Indian students.

Macmillan aims to reach over 10 lakh students in the next 3 to 5 years, accessing the huge language learning space in India. The ELT market an estimated Rs. 30000 Crore in India, is growing annually at 19% CAGR. The company aims to increase its market share to over 10% in the K-12 market and simultaneously capture 5% of the Higher Ed. and Vocational market over the next three years, through its strategic foray in the language learning market.

Speaking about the venture, Jeremy Dieguez, Managing Director, Global Education Group at Macmillan Education said, “Macmillan has a 124-year long association with India. Given our sizeable presence here and our market understanding, we expect our ELT products to find a ready market and are excited to be able to offer Indian students, international quality ELT education.”

What’s unique about Macmillan’s Language Learning tools is the flexibility they offer to customers – Macmillan Practice Online and Macmillan English Campus (MEC). MEC is an intuitive language learning platform with graded online material for ELT. Currently there are 100000 students enrolled on MEC and 150 ELT institutions accessing 60 courses. What is different about MEC is the flexibility that it offers institutions to integrate ELT into their syllabus and students to approach learning at their own pace. MPO offers individual students the opportunity to cherry pick ELT courses in General English, Business English and Exams and learn anytime anywhere.

Speaking about the initiative, Emma Bourne, Managing Director, Schools at Macmillan Education said, “For India’s demographics to pay dividends – employability is the key. An essential skill for employability is English communication and it is every job seeker’s dream to have good communication skills. Macmillan understands this huge need in the market, with our entry into Indian markets, we want to fulfill our vision of making language training accessible and affordable and bring it on par with international standards.”

Yash Mehta, Director, Macmillan Education India added, “To cater to the underserviced English language need of students studying in government schools, Macmillan has launched its localized Language learning tool called Let’s Converse. Let’s Converse aims to develop fluency and comprehension skills through active involvement in the classroom. The programme uses expository methodology to teach, reinforce and practice language. Consisting of 30 modules and grammar games the product is a teachers’ delight and has already been adopted by four state governments to improve language skills in government schools.

About Macmillan Education
Macmillan Education India (MEI) has an unrivalled reputation in the school market. MEI produces curriculum resources in both print and digital form and offer assessments along with teacher training. MEI has been in the school and higher education market in India for over 120 years and is today partnering over 15,000 schools and reaching over 10 million learners. It is quite probable that every child from a private school in India would have read Macmillan Education content at some stage of life.

Visit http://www.macmillaneducation.in/

About Springer Nature
Macmillan Education is part of Springer Nature, a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. Springer Nature is the world’s largest academic book publisher, publisher of the world’s most influential journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.

Visit www.springernature.com and follow @SpringerNature.

Book Fair

The New Delhi World Book Fair, held for the past 41 years, is one of the most eagerly awaited events in the publishing world. It brings together major publishing houses of the globe, providing opportunities to promote titles and foster trade. This year the event was inaugurated by HRD Minister, Smriti Irani on 9th Jan and it concluded on 17th Jan. There were about 2100 stalls put up by various agencies. Macmillan had put up the stall together with Springer this time. We had exhibited all our latest print and digital products. Our demonstration of e-books on laptops and Android tablets was highly appreciated by visitors.

English Ferry to set sail in India

Macmillan Education India published a new ELT series for 2016 academic year. The series called English Ferry has generated great enthusiasm amongst publishing, sales and marketing teams. Close to 15 launch events have been held with active participation of reviewers, authors and people whose stories the series carries.

The Kerala team conducted innovative thematic ELT city workshops (“Cruise with English”) which saw extensive participation from school teachers, first of a kind in the publishing arena. The workshops in the North and East targeted participation of school leadership through expert lectures, coupled with Ferry launch and book display. In the West, English Ferry has captured the imagination of the teachers - video clips recorded by our sales team show the ferry being rated as 10/10.

Inquiries and requests for samples are flowing in and everyone is now waiting with bated breath for the orders to flow in.

A big kudos to the entire school team.